For Auction
Asset Snapshot
Investment Highlights
Offering Summary
RealINSIGHT Marketplace, in partnership with Marcus & Millichap, is pleased to present the Quality Inn & Suites Black River Falls I-94, a 133-room, three-story hotel on 10.42 acres at the interchange of Interstate 94 and Highway 54 in Black River Falls, Wisconsin. Built in 1974 and converted to the nationally recognized Quality Inn & Suites brand in November 2025, the Property gives investors a freshly rebranded, Choice Hotels-affiliated asset in a market with limited branded supply. The Hotel posted 2025 revenue of approximately $992,000 on 18.6% occupancy and a $105.00 ADR, with a broker pro forma projecting Year 1 NOI of $390,986 as occupancy climbs toward 25%, a substantial value-add opportunity from actual 2025 NOI of $22,164. Amenities include an indoor pool, fitness center, and free hot breakfast, plus meeting and event space supporting group demand beyond room nights. The Property benefits from a diverse demand base anchored by Ho-Chunk Gaming, Mayo Clinic Health System, and Black River Memorial Hospital, plus year-round outdoor recreation including Black River State Forest and hundreds of miles of ATV and snowmobile trails. Positioned along a heavily traveled interstate corridor between Minneapolis and Madison, the asset offers a nationally branded hotel with meaningful upside in a stable, demand-diverse Wisconsin lodging market.
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Due Diligence
Location
Positioned at 600 Oasis Rd, directly at the Interstate 94 and Highway 54 interchange in Black River Falls, the Hotel sits 1.9 miles from Sand Creek Brewing Company, 2.6 miles from Black River Memorial Hospital, 3.5 miles from Ho-Chunk Gaming Black River Falls, and 9.7 miles from the 68,000-acre Black River State Forest, a Wisconsin State Park System destination
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Disclaimers
The information being provided herein is for informational purposes only. No representation or warranty is made as to the accuracy or completeness of any information contained herein, including, without limitation, any information regarding the condition of the Property, the condition of title or Property descriptions. Any documents and/or pictures posted herein or elsewhere on the RealINSIGHT Marketplace (the "Website") are for informational purposes only, and may not represent the current condition of the Property or the condition of the Property at the time of sale. The posting of pictures herein or elsewhere on the Website does not constitute a guarantee that any items represented in the pictures will be present when the buyer takes possession of the Property. You are encouraged to conduct your own due diligence and investigate all matters relating to the Property. It is recommended that you seek independent advice, including legal advice, to perform your due diligence and that you use good faith efforts in determining that the content of all information provided to or obtained by you is accurate.
