For Auction

Institutional Seller | DoubleTree Atlanta - Alpharetta

2925 Jordan Court,
Alpharetta, GA 30004

Asset Snapshot

Real Estate
Asset Type
Hospitality
Property Type
Upper Mid-Scale
Hospitality Subtype
2000
Year Built
2023
Year Renovated
95
Parking Spots
80
Number of Rooms
748 SF
Function Space Area
Hilton
Brand
Flagged
Affiliation

Investment Highlights

Windward Business District at GA 400 Access
Near the GA 400 and Windward Parkway interchange, a corridor carrying ~278,000 vehicles per day.
46% RevPAR Gap to the Hotel’s 2019 Peak
TTM RevPAR of $61.14 versus $113.84 in 2019 points to embedded upside for a repositioned asset.
Offered Free and Clear of Hotel Management
A new owner can install its own operator, revenue management, and cost controls from day one.
Leading Comp Set With a 107% RevPAR Index
Ranked 2nd of 6 on TTM RevPAR with a 106% occupancy index, despite recent capital underinvestment.
Corporate Base of Nearly 900 Tech Companies
Demand is anchored by Morgan Stanley, AT&T, ADP, Equifax, and Fiserv operations in Alpharetta.
F&B and Meeting Space Revenue Recapture
F&B fell from 9.0% of revenue in 2019 to 1.7% in 2025; 748 SF of meeting space is underused.

Offering Summary

Brokered by JLL and powered by RealINSIGHT Marketplace, DoubleTree Atlanta - Alpharetta at 2925 Jordan Court is an 80-room, fee-simple upscale hotel in Alpharetta’s Windward business district near GA 400. Opened in 2000 and last renovated in 2023, the hotel offers 41 king and 39 double queen guestrooms, Savannahs restaurant, 748 SF of meeting space, an outdoor pool, and a fitness center. For the trailing 12 months through July 2026, the hotel generated $1.87 million in revenue at 58.1% occupancy and a $104.29 ADR, outperforming its competitive set with a 107% RevPAR index, though EBITDA was near breakeven. The hotel posted RevPAR of $113.84 in 2019, and the gap to that level frames the value-add thesis: completing a Property Improvement Plan, rebuilding F&B revenue that fell from 9.0% to 1.7% of total revenue, and activating small-group meeting demand. The asset is offered unencumbered of management, giving a buyer full control of operations and revenue strategy. Demand is supported by nearly 900 technology companies and major employers including Morgan Stanley, AT&T, and ADP, while the $4.6 billion GA 400 express lanes project, Continuum Alpharetta, and the approved North Point Mall redevelopment add long-term demand drivers to the submarket.

Due Diligence

Location

Located at 2925 Jordan Court in Alpharetta’s Windward business district, the hotel sits near the GA 400 and Windward Parkway interchange, about 25 miles north of downtown Atlanta. Fiserv, ADP, and AT&T operate nearby, while Avalon, an 86-acre mixed-use destination, and Ameris Bank Amphitheatre drive leisure demand. Five competing hotels sit within 2.2 miles.

278,000
Daily vehicles on GA 400 corridor
~900
Tech companies in Alpharetta
$4.6B
GA 400 express lanes project

Transaction Managers

Platform Fee

Buyer pays a minimum platform fee of 5% or $25,000 at closing.

How it Works

Learn about bidding, reserve prices, and closing.

Read the auction guide

Auctioneer

Lamar P. Fisher
Fisher Auction Company Inc.
License: AUNR003157

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Auction Opens In
45d 19h 15m 59s
$2,000,000
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Investment Sales Brokers

Ketan Patel
JLL Hotels & Hospitality Group
Vasilis Halakos
JLL Hotels & Hospitality Group
Philip White
JLL Hotels and Hospitality Group
RR
Richard Reid
JLL
GA License: 313257

Debt Placement Broker

Disclaimers

The information being provided herein is for informational purposes only. No representation or warranty is made as to the accuracy or completeness of any information contained herein, including, without limitation, any information regarding the condition of the Property, the condition of title or Property descriptions. Any documents and/or pictures posted herein or elsewhere on the RealINSIGHT Marketplace (the "Website") are for informational purposes only, and may not represent the current condition of the Property or the condition of the Property at the time of sale. The posting of pictures herein or elsewhere on the Website does not constitute a guarantee that any items represented in the pictures will be present when the buyer takes possession of the Property. You are encouraged to conduct your own due diligence and investigate all matters relating to the Property. It is recommended that you seek independent advice, including legal advice, to perform your due diligence and that you use good faith efforts in determining that the content of all information provided to or obtained by you is accurate.