Investment Overview
Hotel Laurance is an established business property located in downtown Luray, Virginia, within walking distance of restaurants, shops, and year-round community events. Hotel Laurance is recognized as BEST of 2026 Award Winner for hotels and places to stay in Luray by Google customer reviews. Positioned minutes from Luray Caverns and Shenandoah National Park, the approximately 11,000 SF property benefits from consistent tourism activity and offers multiple investment and operational possibilities.
Originally established in 1830, the property has a long history serving visitors to the region and was redeveloped into its current hospitality model in 2016. Significant updates were completed in 2025, including a new roof, exterior improvements, and interior renovations. The property has been well maintained and is offered as a turnkey opportunity suitable for continued hospitality operations or alternative commercial and residential uses.
The property currently operates with 12 individually designed suites featuring full kitchens, supporting short-term stays, extended stays, or conversion to other lodging or residential models. The property includes two large event spaces for parties and business events. Featuring an outdoor deck for additional entertainment. A Main Street parcel of land is included in the sale, providing opportunities for outdoor events, live music, food trucks, Saturday markets, or future expansion and development.
Investment Highlights
- • Approximately 11,000 SF hospitality property in downtown Luray
- • 12 suites with full kitchens suitable for short-term and extended stays, plus two large event spaces and an outdoor deck.
- • Flexible use potential including boutique hotel, Airbnb, apartments, or extended-stay accommodations
- • Established hospitality operation redeveloped in 2016 with major upgrades completed in 2025
- • New roof, exterior improvements, and updated interiors
- • Zoned B1, allowing multiple commercial, hospitality, and residential uses
- • Full on-site parking lot for guest of the facility
- • Additional Main Street parcel included in the sale with development potential
- • Walkable downtown location near restaurants, retail, and community events
- • Located within a year-round tourism market near outdoor recreation and major attractions
- • Turnkey investment opportunity with potential for continued growth or redevelopment