The Herbie

Investment Overview

The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area. The property includes 14 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes. The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.