The Herbie

Investment Overview

The Herbie is a boutique limited-service motel/short-term lodging opportunity located at 926 Oak Street in Lincoln, Nebraska. Situated on approximately 1 acre, the property consists of a three-building motel complex totaling approximately 6,602 SF, with renovated active guest rooms, onsite paved parking, and a curated outdoor courtyard amenity area. Seller financing available! The property includes 14 existing units/keys, including a larger three-bedroom, two-bathroom unit that may serve as owner/operator quarters or an additional rentable accommodation. All active guest rooms were renovated in 2023–2024 with updated boutique finishes, keyless smart-lock entry, FF&E, appliances, décor, and guest amenities. Select units include full kitchenettes. The offering provides a turn-key hospitality foundation with meaningful value-add upside through enhanced operations, improved marketing, expanded booking strategy, and potential renovation or activation of the gutted Building 3 shell, subject to buyer due diligence, permits, and feasibility. The sale includes real estate, site improvements, FF&E, furnishings, appliances, décor, operating supplies, The Herbie brand, website/domain, and existing booking infrastructure.

Investment Highlights

• **Investment Highlights – The Herbie Motel**
• - **Seller Financing Available!** Flexible financing opportunity for qualified buyers; terms negotiable.
• - **Boutique motel investment near Memorial Stadium and the University of Nebraska–Lincoln.
• - **13 Income-Producing Units** – 12 renovated guest rooms plus a flexible 3-bedroom, 2-bath suite that could serve as owner/operator living quarters.
• - **1.00-Acre Commercial Parcel** – Significant unused land with highway frontage offering potential for future development, subdivision, or separate resale, subject to approvals.
• - **Additional Expansion Opportunity** – Separate gutted building with potential for up to 6 additional guest rooms or 3 two-bedroom units.
• - **Prime Lincoln Location** – Convenient to Memorial Stadium, UNL, the Haymarket District, Pinnacle Bank Arena, and major events.
• - **Renovated Boutique Accommodations** – Updated guest rooms, modern finishes, furnished interiors, and inviting outdoor courtyard amenities.
• - **Established Revenue with Significant Upside** – Approximately $97,000 in trailing gross revenue despite limited active marketing and remote management.
• - **Turnkey Operating Infrastructure** – Existing furnishings, FF&E, branding, website/domain, booking systems, and contactless guest-access framework included.
• - **Value-Add Investment** – Opportunity to increase occupancy and revenue through professional hospitality management, targeted marketing, dynamic pricing, and potential expansion.